What this is for
Your brand voice is the way your organisation writes: formal or warm, brief or detailed, plain or technical. Velstrian Bid lets you set that voice once so the answers it drafts sound like you, rather than generic. A consistent voice across a long bid reads as more professional and is easier for an evaluator to follow.
One voice for the organisation
Your brand voice belongs to the whole organisation, not to a single bid, so it sits in the Library beside the Answer library rather than inside a contract. You can keep one default voice for all sectors and add a voice for a particular sector, which is useful if you bid into markets that expect a different tone, for example a technical sector against a community facing one. The screen shows which voice would write the next answer, so you always know which one is in use.
Step by step
- Open the Answer library from the Velstrian Bid menu, then its Brand voice tab.
- Choose Define a voice and give it a name your team will recognise.
- Leave the sector as all sectors for your default voice, or pick a sector for a voice that applies only there.
- Write the guidance on how you write. You can start from an answer that won and have the guidance drafted from it, then check it before you save. A sample of your writing is optional.
- Choose Save and use.
What happens next
When Velstrian Bid drafts an answer, it uses the voice in use as a guide, so the first draft already sounds closer to your own writing. A writing sample is read only for style, such as sentence length and spelling convention, and its facts are never reused. You still edit every answer, and the voice is a starting point, not a replacement for your judgement.
Why a saved voice helps
Without a saved voice, each drafted answer starts from a neutral tone, and a long bid can end up reading as if several different people wrote it. That costs you time, because you then rewrite for tone on top of rewriting for content. A saved voice moves that work up front and does it once. It also helps a new team member write in a way that matches the rest of the organisation, rather than guessing the house style.
Common problems
A draft still does not sound right: make the guidance clearer about the tone you want, and remember you always edit the draft. You bid into very different markets: add a voice for a sector rather than forcing one voice to cover them all. A voice is saved but not in use: open it, choose to use it for new answers, and save.